Overcomers are a way to make movies available on a platform that isn’t a pay-per-view.
You download the movie and you watch it, without paying anything for it.
There are some drawbacks, however.
For one, it means that the user is paying more to download the film than if they purchased it from another platform, such as iTunes or Netflix.
There’s also a cost to the platform for allowing overcoming.
And overcomering is often a hassle for movie fans.
“There’s always the question of ‘Shouldn’t we just wait until someone buys the movie?’ and then wait until the movie’s released?'” said Paul Lipscomb, the vice president of sales and marketing at Warner Bros. Studios.
“But we really don’t have the luxury to do that, because the platform is owned by the movie studio.”
Lipscombs company, Warner Bros., is owned and operated by Warner Bros.’ parent company, Time Warner Inc. The studios has invested heavily in its content.
Last year, Warner and Paramount invested more than $500 million in Warner Bros./Village Roadshow, the home of the film “Django Unchained.”
That film, based on the novel by Tom Hardy, grossed $4.5 billion worldwide, making it the fifth-biggest-grossing film of all time.
Lipscobs company also has a stake in HBO, the premium cable network that is owned entirely by HBO and its partners.
The company is not the first movie distributor to get into overcomership.
Sony Pictures, which owns distribution rights to the Harry Potter franchise, was accused in 2016 of overcomming its movie streaming service.
The studio has since moved to a pay per view model.
Warner Bros.-Paramount had a much different story to tell.
“Our view is, you can’t overcome a service like Netflix or Amazon and expect it to stay free,” Lipscott said.
“And if the service isn’t free, then you have to charge for it.”
Lippscombs executives and other critics have expressed concern about overcomings in movies.
The Motion Picture Association of America (MPAA) released a report in 2016 that noted that a study of oversold movie titles showed that they cost consumers more than a pay subscription.
The study also found that movies oversold in the past were often marketed in ways that made the oversold titles look more valuable than they really were.
“A lot of those movies that were marketed as oversold are actually the same films that you would buy for less,” Lippsey said.
This article was updated on Aug. 25, 2017, to include the MPAA report.